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SoCal Pet Con friends and attendees -

We are going to ask you to listen to a recording. It is long, but we ask you humor us. This is the least professional post we have ever had to write, but under the circumstances, we do not have much choice.

This is a conversation held with National Orange Show venue yesterday:

Here is the link to the audio – https://clyp.it/5rmrglnd

Now that you have heard that, we have one more. It is only a minute long.

Here is that link – https://clyp.it/4tamguej

So as it stands, the SoCal event has been cancelled, and every attempt we have made to contact the “CEO” mentioned in the phone call has been futile. They do not appear, as a state owned venue, to have a CEO, but whoever is in charge, we cannot reach them.

This has been a trying time for us, for our vendors and our sponsors.

As you can hear, the Del Mar Fairgrounds in San Diego, who unlawfully cancelled our event last week, contacted and somehow influenced the National Orange Show to cancel our event, and make it impossible to meet their, as you heard, rapidly changing deadlines. Their "small" bank is Pacific West, and as you heard in the second audio file, none of what they stated is true.

We apologize for the inconvenience and if you are a ticket holder, your tickets will be refunded via TicketLeap.

Please call our office with any questions at 1-800-977-3609.

If you are vendor that we have not spoken to or emailed with today, please visit www.SanDiegoPetCon.com/facts

We are not going to let this go, and we will find a new venue and a rescheduled date will be announced as soon as we have it.

We apologize again for this trip to the Twilight Zone. We truly wish it were indeed just a bad dream.


SoCal program cover comingsoon

Do's and Don'ts


Rescue/Non-Profit Tips


Build Your Mailing List


 Creative Selling


Do's and Don'ts

Do: Engage attendees: Tell them how adorable their dog is, stand in front of your booth, actively approaching people.
Don't: Sit behind your table all day, waiting for attendees to approach you for information.

Do: Use your phone for sale transactions ONLY if you have square or any other paying softwares.
Don't: Use your phone to browse the internet or play games. This will deter attendees from engaging with you.

Do: Try to bring someone to help you run your booth. Running a booth isn't a one man job; when you have to step away from the restroom break or to eat lunch, your organization misses potential clients. Also, no one is there to watch your inventory/belongings/animals.
Don't: Run your booth alone.

Do: Take advantage of our Exhibitor Lounge! People naturally don't want to disturb exhibitors when they're eating.
Don't: Eat at your booth. By eating at your booth, you're basically shutting it down for your lunch break.

Do: Inform Show management of any issues you've noticed or experienced throughout the day. We are there for the well being of our Exhibitors and Attendees!
Don't: Keep show-related problems to yourself.

Do: Have attention grabbing decorations, enthusiasm and smiles! Just like with any other marketing, the keys is to get the attendee's attention.
Don't: Have a boring, unfriendly, or uninviting booth space.

Do: Bring a nice, Professional printed banner to replace your ID tag. It is a great marketing tool for your brand identity. If you do not have a banner or sign please give us a call about one of our promotional packages. You get to keep be sign and banner after the event!
Don't: Use the ID sign as a banner.

Do: Market to our attendees year round! This event is a 365 year marketing campaign with the potential to make your investment back right away. We're happy to help with other ideas and activities to capture this active and engaged audience all year long.
Don't: Assume the event is just for the weekend.

Download the PDF Version!


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